Available · Fractional & Advisory engagements · Q3 2026
Revenue, engineered.
Growth, earned.
I'm Marco Calicchia — a Go-to-Market, Head of Growth and BD leader. For twelve years I've built the revenue engines behind crypto unicorns, SaaS scale-ups and 30+ early-stage launches. I turn ambiguity into pipeline, and pipeline into category position.
Start a conversation →See selected work ↗
◆ Trusted by operators & founders across
Kreators
MaZee Ventures
CertiK
nReach
Dragonlabz
SiteGround
Samsung Electronics
Sony Professional
Blockius
Relite Finance
Kreators
MaZee Ventures
CertiK
nReach
Dragonlabz
SiteGround
Samsung Electronics
Sony Professional
Blockius
Relite Finance
100×
Sales growth scaled at CertiK in 6 months
$2B
Valuation reached at last leadership stint
30+
Token launches & startup go-to-markets advised
12+
Years operating across Web3, SaaS & enterprise
◇ The Operating Picture
Three disciplines. One revenue motion.
Most companies treat GTM, growth and BD as separate functions with separate roadmaps. I run them as one system — built around the customer, measured against pipeline, tuned for the stage you're actually in.
01 /
Go-to-Market
ICP, positioning, pricing and channel design. The boring discipline behind every break-out quarter.
02 /
Head of Growth
Pipeline that compounds: inbound, outbound, partnerships and product-led loops working in the same direction.
03 /
Business Development
Closing the hard deals — strategic accounts, enterprise partnerships and the alliances that unlock new markets.
✦ Operating principle
"If you get a no, treat it as a not yet. Building real relationships in any emerging market takes time — and a slow burn still becomes a strong fire."
— Marco, on BD discipline
Zurich · CH
◆ Next step
Got a revenue problem worth solving?
Book a working session →
About
A Go-to-Market operator. Builder by instinct. Closer by practice.
I've spent over a decade in the rooms where revenue gets made: launching enterprise hardware at Samsung and Sony Professional Europe, building open-source community at SiteGround, and then — from 2017 onward — going all-in on the messiest, fastest market of my generation: Web3.
At CertiK I took the BD function from a handful of monthly deals to over 100 per month in six months. The company crossed a $2B valuation on the back of that motion. In 2017 I founded MaZee Ventures — a boutique advisory and community studio that has backed and launched 30+ early-stage protocols. More recently I built Kreators — a creator-economy operating company I built end-to-end: product, brand, GTM and partnerships.
Today I'm Senior Account Executive at nReach, leading enterprise BD across crypto-native organisations, while running Kreators and advisory engagements through MaZee. I partner with a small number of founders each year as a fractional Head of Growth or GTM lead.
"I don't sell features. I sell outcomes — and I build the system that makes those outcomes repeatable."
Half Italian · Half American
Based in Zurich, CH
B.A. Business Administration & Marketing, AUBG
◇ Career arc
Three industries, many markets, one consistent pattern.
2022 — CURRENT
Founder & Operator
Kreators
Creator-economy operating company built end-to-end — product thesis, brand, GTM, partnerships and the team behind it. A bet on the next wave of operators monetising attention as a real business.
2024 — CURRENT
Senior Account Executive
nReach
Web3 BD intelligence platform. Leading enterprise sales across protocols, exchanges, infra providers and Web3 funds — full cycle from discovery to close.
2017 — CURRENT
Founder & CEO
MaZee Ventures
Built from zero. Boutique advisory and community studio for Web3 founders. 30+ token launches and GTMs supported — from IDO to protocol scale.
2022 — 2024
Managing Partner
Dragonlabz
Growth & token economy advisory for early-stage protocols. GTM, token design economics, ecosystem partnerships and strategic VC / exchange relationships.
2020 — 2022
Business Development Director
CertiK
Built and led the sales function that 100×'d monthly deals in six months. Designed the outbound playbook, hired and ramped the team, led the largest accounts. CertiK reached a $2B valuation.
2017 — 2020
Community Manager
SiteGround
Built the WordPress community presence across EU and US — speaker at WordCamp London 2017.
Earlier
Field & Channel roles
Samsung Electronics · Sony Professional Solutions Europe
Enterprise hardware launches and channel partnerships across EMEA. Where the go-to-market playbook began.
Content & Impact
The work that's public. The numbers that speak for themselves.
◆ Update links with your actual Medium article URLs.
Campaign 01
CertiK BD Flywheel
Outbound Playbook · 2020–2022
Designed and deployed a signal-based outbound system targeting DeFi protocols, exchanges and Web3 infra. Hired the team, wrote the playbook, closed the largest accounts myself.
100×
monthly deal volume in 6 months
Campaign 02
Relite Finance IDO
Token Launch · MaZee Ventures
Built the go-to-market strategy, community and launchpad positioning for Relite Finance's IDO. Oversubscribed from day one — achieved a 100× return for participants.
$100M
raise · 100× oversubscribed
Campaign 03
Evedo Community Launch
Community GTM · MaZee Ventures
Architected the community growth strategy for Evedo — a decentralised event platform. Drove early ecosystem partnerships and positioned the protocol as a category leader in live events.
30+
ecosystem partnerships activated
Campaign 04
Kreators GTM
Founder-led Launch · 2022–present
Led every layer of Kreators' go-to-market: product thesis, brand identity, partnership deals and operator network. Built the infrastructure for the next wave of creator-economy businesses.
∞
still building
CertiK
2020 — 2022 · BD Director
$2B
valuation reached
Built the revenue engine behind a $2B blockchain security company.
Took CertiK's business development function from a handful of monthly contracts to 100+ closed deals per month in two quarters. Designed the entire outbound playbook — from on-chain prospecting signals to enterprise account strategy. Led the largest relationships personally. CertiK's valuation crossed $2B on the back of the commercial momentum we created.
Relite Finance
MaZee Ventures · IDO Lead
100×
oversubscribed raise
An oversubscribed IDO that 100×'d for participants.
Working through MaZee, I designed and executed the full go-to-market for Relite Finance's token launch — from community strategy and launchpad positioning to KOL relationships and whitelist campaigns. The IDO raised $100M at 100× oversubscription. A repeatable playbook that MaZee has since deployed across 30+ protocols.
MaZee Ventures
2017 — present · Founder
30+
protocols launched
Built the operator network that launched 30+ Web3 protocols.
Founded MaZee from scratch in 2017 and built it into the go-to advisory and community studio for early-stage crypto founders. Partnered with top-tier VCs — from idea stage to public listing — across DeFi, infrastructure, NFTs, DAOs and RWA. Every engagement built on a core thesis: the best GTM in Web3 is relationship-led, not broadcast-led.
SiteGround
2017 — 2020 · Community Manager
2017
WordCamp London speaker
Built a developer community that converted — then took it to the main stage.
Grew SiteGround's WordPress community presence across EU and US markets — events, content, partnerships and developer education. The community became one of SiteGround's most cost-effective acquisition channels. Invited to speak at WordCamp London 2017, which became the foundation for the playbook I've applied to crypto community-building ever since.
Go-to-MarketHead of GrowthBusiness DevelopmentEnterprise SalesWeb3 & DeFiSaaSToken GTMCommunityPartnershipsPipeline EngineeringSales LeadershipAdvisory
◇ Selected Work
The receipts, not the resume.
Six engagements that shaped how I think about revenue. Names you may know, motions you probably don't.
/ 01
Kreators
Company built · Founder
Role · Founder & Operator
Built from zero — a creator-economy operating company.
Founded and built Kreators end-to-end: product thesis, brand, GTM, partnerships and the team behind it. A bet on the next wave of operators and creators monetising attention as a real business, with infrastructure to match.
FounderGTMBrand & Product
/ 02
MaZee Ventures
Company built · Founder & CEO
Role · Founder & CEO
Built from zero — a boutique Web3 advisory and community studio.
Founded MaZee in 2017 and grew it into the operator-led firm that 30+ early-stage protocols turned to for go-to-market, positioning, community and token launches. Worked alongside top-tier crypto VCs from idea to public listing.
FounderAdvisoryToken GTM
/ 03
CertiK
Blockchain Security · Series B → $2B
Role · Business Development Director
Built the BD machine that 100×'d sales in six months.
Took CertiK's BD function from a handful of monthly contracts to 100+ closed deals per month inside two quarters. Designed the outbound playbook, hired and ramped the team, and personally led the largest accounts. CertiK reached a $2B valuation on the back of that motion.
GTMEnterprise SalesSales Leadership
/ 04
nReach
Web3 BD Intelligence Platform
Role · Senior Account Executive
Closing the enterprise crypto accounts most reps can't reach.
Leading enterprise BD for nReach across protocols, exchanges, infrastructure providers and Web3 funds. Owning the full cycle — discovery to close — for the largest accounts in the pipeline.
Enterprise BDWeb3Pipeline
/ 05
Dragonlabz
Growth & Token Economy Advisory
Role · Managing Partner
Designing the growth loops behind emerging-market protocols.
Partnered with founders on GTM, growth loops, token-design economics and ecosystem partnerships. Closed strategic deals with VCs, exchanges and infrastructure partners.
GrowthPartnershipsToken Design
/ 06
Blockius, Relite, Evedo + 27 more
Strategic Advisor & GTM Lead
Role · Advisor
The go-to operator behind 30+ launches across DeFi, infra and consumer crypto.
From oversubscribed IDOs (Relite Finance, $100M / 100×) to community ecosystems and decentralised event platforms — built repeatable playbooks for first-mover protocols entering competitive verticals.
LaunchesPositioningCommunity
/ 07
SiteGround · Samsung · Sony
Earlier career — Enterprise & Community
Role · Community Manager · Channel & Field
Where the playbook started: real-world community, real-world channel.
Built SiteGround's WordPress community presence across EU and US (WordCamp London speaker, 2017). Before that, channel and field roles at Samsung Electronics and Sony Professional Solutions Europe.
CommunityChannelEMEA
◆ Next case
Could be yours.
Tell me about it →
◇ The Playbook
Seven principles for building revenue in markets that don't sit still.
A distilled operating manual from twelve years of go-to-market work across Web3, SaaS and enterprise. Steal it, adapt it, beat it.
Genuine connections aren't made on the main stage. They're made in the hallway, the dinner, the after-party. Side events are where deals start — main stages are where they get announced.
02 — Principle
Network like a collaborator, not a closer.
The fastest way to grow a pipeline is to make other people's pipelines bigger. Introduce, share, co-host. The reciprocity compounds faster than any cold-outbound cadence.
03 — Principle
Lead with the benefit. Always.
The market doesn't reward the most technical pitch. It rewards the clearest one. Open with the problem you solve and the outcome you deliver — save the protocol details for when they're asked for.
04 — Principle
Automate the search, never the relationship.
Tools should compress the time between identifying a lead and engaging them — not the time between humans. Use signal-based prospecting and on-chain enrichment to earn the right to a real conversation.
05 — Principle
Trust your instincts. Then test them fast.
Emerging markets reward early movers. If a strategy looks plausible and the cost of trying is low, run the experiment. Failed bets in fast markets still teach you more than perfect plans in slow ones.
06 — Principle
Be dangerous in multiple verticals.
DeFi, infra, NFTs, DAOs, RWA — they share grammar but speak different dialects. Operators who can move between them spot cross-vertical opportunities everyone else misses.
07 — Principle
Treat every 'no' as a 'not yet.'
Trust takes longer than discovery. Stay in touch, keep adding value, and remember that the deals worth closing rarely close on the first call. A slow burn still becomes a strong fire.
◆ Want the long version?
Let's run your playbook together.
Book a working session →
◇ Contact
Let's talk revenue.
The fastest way to start a conversation is email. Tell me what you're building, what stage you're at, and what you'd want to be different in 90 days. I read every message myself.
